Korean convenience stores are more than just places that sell goods, they have various characteristics that are inseparable from the daily lives of Koreans.
1. Excellent accessibility and density:
- It's everywhere: There are so many convenience stores that you can easily find them anywhere in the country, both urban and rural. They are often located in narrow alleys or remote places.
- Open 24 hours: Most convenience stores are open 24 hours a day, seven days a week, so you can always buy something or take care of something you need or need something urgent.
2. Wide range of products and services:
- Food heaven: From ready-to-eat foods such as triangular gimbap, gimbap, bento boxes, and cup noodles to bread, sweets, drinks, and dairy products. In particular, private brand (PB) products are popular because they have both cost-effectiveness and quality.
- Ready-to-cook corner: There is a ramen making machine, microwave oven, and hot water, so you can cook and eat ready-to-eat food you buy. Great for a quick meal or to soothe an appetite.
- Convenience services: There are places that offer home drop-offs, ATMs, utility bills, ticket booking, and even simple medicines and safety supplies. In recent years, they have also offered a variety of services, such as laundry services and shared bicycle rentals.
- Relaxation area: Some convenience stores have tables and chairs to provide a place to grab a bite to eat or take a break. In particular, the place that is open until late at night is also a hangout for people who enjoy simple drinks and snacks.
3. Korean Characteristics:
- '1+1' and '2+1' events: Discount events such as buy one and get one more, or buy two, get one more, are often held and are popular with consumers.
- Diverse collaborations: We often collaborate with brands such as food, beverage, and cosmetics to launch unique and new products. These collaboration products are often limited editions, which also stimulates the desire to own them.
- Use of SNS: Mainly among young people, new convenience store products and unusual combinations of recipes tend to be shared and spread quickly through SNS.
- Delivery services: Recently, convenience stores also offer delivery services, allowing you to conveniently pick up your products at home or wherever you want.
4. Competitive market environment:
- Main Brands: Various convenience store brands such as GS25, CU, Seven-Eleven, and E-Mart 24 are competing fiercely to showcase their differentiated products and services.
- Sensitivity to trend changes: Quickly identify new food trends or consumer needs, launch new products, and make efforts to improve the atmosphere and service of the store.